However, he noted that Apple continues to resist a move to substantially cheaper PCs, making it more difficult to win over converts in some emerging markets. “You’re just seeing internationally that the Apple platform message is starting to resonate,” said Kaufman Bros. Mac sales made up more than 40 percent of Apple’s revenue in fiscal 2008. Mac shipments in the December quarter grew 16 percent internationally and a mere 2 percent in the United States. demand for personal computers craters, Apple is getting a boost from overseas PC sales, where iPods are hugely popular but Macs have not been a major presence.Īlthough analysts see the international market as fertile ground for Macs, they say the growth momentum may be tough to maintain due to the spreading economic gloom, Mac’s higher price point and smaller retail distribution network.
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